Influencers on the Road

Have Camera, Will Travel

Since I am planning for a possible trip to Isla Mujeres in Mexico, I have been watching dozens of videos posted on YouTube by mostly young influencers. They have proven to be helpful in one way: I have a pretty good idea what Isla Mujeres looks like.

On the other hand, I have never seen so many mispronunciations and errors of fact. I don’t get the feeling that many of these influencers ever did their research before picking up their camera and buying a plane ticket. Fortunately, there are exceptions, such as this eminently useful post on how to avoid the “shark tank” at the Cancun International Airport, with its ravenous timeshare condo salespersons.

One unfortunate tendency is for most of these influencers to get sloshed on cocktails with every meal and between meals. Many of the travel videos for Isla Mujeres are 50% taken up with drinking sessions. Talk about Ugly Americans!

Also, it becomes very evident that these influencers are selling their recommendations of hotels, destinations, restaurants, and bars—presumably for free or heavily discounted products or services.

I will still consult many of these videos because they do give me some ideas. One simply has to learn to separate the wheat from the chaff.