The Hollywood Sign

The Famous Hollywood Sign on Mount Lee

Originally, the sign was spelled “Hollywoodland,” named after a housing development that was being advertised around 1923. The developers lauded it as a “superb environment without excessive cost on the Hollywood side of the hills.” In 1932, a wannabe actress named Peg Entwistle committed suicide by jumping off the top of the “H.” This was commemorated in a 1972 song by Dory Previn which she called “Mary C. Brown and the Hollywood Sign.” Here is a video of it:

Eventually the sign started looking ratty and falling apart. By the 1940s, it was an eyesore. It was around then that the “land” in “Hollywoodland” was removed and the city took responsibility for it.

There was a major campaign in 1978 to bring the sign up to date, as it had become part of the myth of Hollywood. The campaign was led by none other than Hugh Hefner of Playboy fame. Other donors included Gene Autry, Alice Cooper, Andy Williams, and Warner Brothers Records.

It’s interesting that the sign, which has come to be a major tourist draw, was originally an advertisement. Curiously, you can’t walk up to the sign: There is no convenient trail up Mount Lee, and local residents have done their best to make it difficult to see the sign from up close.