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In Search of the Next Superfood

Is It Chinese Goji Berries?

So Is It Now Chinese Goji Berries?

This is a kind of continuation of yesterday’s post about Clickbait. I get this picture that everything the news or the Internet says about health and nutrition is about 90% wrong. Every week, there’s a new cure for cancer; or a new superfood is discovered that is the holy grail to health, longevity, and a clear brain. It seems that, earlier this year, the superfood of choice was kale, at which I poked fun in a post last May. Before long, there were kale chips, kale jerky, kale pizza, and even 5,000 mg kale capsules suitable for horses.

As for myself, I don’t much care about this sterile quest. I’ve always believed that it is best to eat a varied diet rich in fruits and vegetables. There is no single food that I rely on to supply the majority of my nutritional needs. I have this friend whom I shall call Nelson, who discovers a new superfood every six months and tells me all about the benefits of eating lots of it. It has changed his life … until the next superfood comes along and takes its place.

There is a PBS channel in Orange County that Martine watches from time to time. A parade of health and nutrition gurus is paraded before the viewers with packaged books, DVDs, pills, and exercise programs. They will prevent cancer, keep your mind clear through your declining years, and make you look like twenty even when you’re on Medicare. I see the audiences who are lapping up every word these gurus say. These people want to be saved. They will send in their checks and get the package and perhaps follow the program for a week or two. In a couple months, you’ll see hem in another studio audience listening to a different guru with yet another program.

I am reminded of the Chinese search for the Pill of Immortality. It was a very powerful pill because, although it didn’t exist, it almost brought down one of the world’s great religions—Taoism. I’m waiting to see this pill on offer through a clickbait ad on the Internet.


One thought on “In Search of the Next Superfood

  1. I’m with you, Jim! There’s always something new cropping up and changes to what was studied in the past. I laugh at some of the studies that and their sample size. Then there’s the little disclaimer on “legitimate” products that they are effective in conjunction with a proper diet and exercise. Duh.

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