Watch TV and you will see them by the hundreds: Actors with that professional corporate smile. Everything is fine. There are no negatives. Well, that’s not me. Let me greet you with a suspicious scowl. I don’t know you and I have no reason to send a ray of sunshine up your ass. I was always good at what I did, but I was hopeless as a salesman. (That never bothered me as that was not my intention.) The following is a long footnote from David Foster Wallace’s long essay on taking a Caribbean cruise for the first time, entitled “A Supposedly Fun Thing I’ll Never Do Again.”
This is related to the phenomenon of the Professional Smile, a national pandemic in the service industry; and no place in my experience have I been on the receiving end of as many Professional Smiles as I am on the [cruise ship]: maitre d’s, Chief Stewards, Hotel Managers minions’ , Cruise Director—their P.S.’s all come on like switches at my approach. But also back on land at banks, restaurants, airline ticket counters, on and on. You know this smile—the strenuous contraction of of circumoral fascia w/ incomplete zygomatic involvement—the smile that doesn’t quite reach the smiler’s eyes and that signified nothing more than a calculated attempt to advance the smiler’s own interests by pretending to like the smilee. Why do employers and supervisors force professional service people to broadcast the Professional Smile? Am I the only consumer in whom high doses of such a smile produce despair? Am I the only person who’s sure that the growing number of cases in which totally average-looking people suddenly open up with automatic weapons in shopping malls and insurance offices and medical complexes and McDonaldses is somehow causally related to the fact that these venues are well-known dissemination-loci of the Professional Smile?